a client brief

Meet
Marloes.

She runs Grooomy, a one-woman dog grooming atelier on the Kruisstraat in Eindhoven. Six dogs a day, one table, and a phone that keeps buzzing. Every booking is a puzzle: a Chihuahua takes an hour, a matted Bernese takes four.

Marloes, owner of Grooomy, holding clippers

I can't answer the phone with a wet labradoodle on the table.

Marloes · owner, groomer, receptionist
before

9 messages
2 days
1 no-show

Customer · WhatsApp
Hi! Can I book my labradoodle in for a groom?
3 hours later
Hi! Sure. How big is she and when was her last groom?
About 28 kg. Last time was in spring I think
Is the coat matted? Then I need more time
next morning
A little bit behind the ears
Ok then I need about 3,5 hours. Thursday 9:00?
Thursday I work… Tuesday afternoon?
Tuesday 13:30 works. See you then!
Tuesday 13:30 · no-show
~5h
A WEEK
1 in 8
no-shows
0
slots refilled
after

60 seconds
0 messages Booked!

grooomy.nl/book
Dog
Luna · Labradoodle
Matted
Full groom
≈ 3h 30m · €115
Fits
Luna
labradoodle, curly coatNo. 0157
ServiceFull groom
Takes3h 30m
DateTue 6 Oct
Time10:00
Kruisstraat 42 · EindhovenBooked
0.0h
saved this week
0%
no-shows (30d)
0
slots refilled
what changed

Runs on autopilot

Smart duration

Breed, size, coat and tangles decide the slot length.

Instant confirm

Only real, fitting times. Booked without waiting for a reply.

Reminders

48h before, with one-tap confirm or change.

Waitlist refill

A cancelled slot is offered to the first matching dog.

Rebook nudges

When a coat is due, the owner gets a one-tap rebook link.
the work

Behind the project

Contra Submission Video
Design Process Video